This blog is about exploring concepts and ideas that directly impact our functioning, well-being and success as human beings.

My name is Abhijeet Mukherjee and I am a 34 year old (as on June, 2019) digital media entrepreneur from India.

I like reading books and articles, listening to podcasts and watching interviews, and I try to pick practical concepts to dive deep into, which can eventually be aggregated into a coherent article.

A good part of my time is devoted to the above.

The other part of my time — which is how I make my living — is spent on running Guiding Media, an Indian digital media company that owns a popular consumer tech site called Guiding Tech (GT) and several youtube channels under the GT brand.

In my previous avatar as a freelance tech and productivity writer I have written for some top sites around the world, including some mainstream media sites like NDTV. I have always been interested in creating great digital content, like this Pixel review shot in Varanasi, a part of which was licensed by Google for its I/O conference.

My life used to completely about tech but I have now stepped back from the editorial to focus more on the business and strategy. This allows me time for intellectual pursuits and writing.

Feel free to reach out to me on Twitter: @abhijeetmk.

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